Flip the switch. Own the rush. WILD RUSH expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable. A surge of energy that moves from within, awakening confidence and drive. More than a classic aromatic fragrance, WILD RUSH reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation. The emotional impact of WILD RUSH: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive. The result: a feeling of energy that is dynamic, empowering and instantly invigorating. WILD RUSH is not a fragrance that lingers. It moves. A sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy. MAIN NOTES Bergamot, Lavender, Vanilla, Caramel, Red fruits, Sandalwood, Patchouli
Shop Online Initio Wild Rush Eau De Parfum Spray 90ml at best price. Product features: - FRAGRANCE: Ladies Fragrance, Man Fragrance - MAN: Man Fragrance - Fragrance Type: Eau de Perfume, Signature Perfumes - Smell Profile: Aromatic, Fougere - FORMAT: Spray
Product Reference: #416239
Top Notes: Bergamot, Red Fruits, Lavender. A bright and invigorating opening, offering a fruity and aromatic freshness. Heart Notes: Caramel, Vanilla. A sweet and gourmand heart, adding a touch of warmth and indulgence. Base Notes: Sandalwood, Patchouli. A woody and earthy base, providing depth, sophistication, and lasting power.
This fragrance presents a modern take on the fougère, blending aromatic freshness with gourmand sweetness and a grounding woody base. Its energizing and confident character makes it suitable for daytime wear, particularly in the spring and fall seasons, and ideal for occasions when you want to feel empowered and driven.
WARNINGS: Flammable until dry. Keep away from flames and heat. Avoid spraying in eyes. For external use only. Keep out of reach of children. If irritation occurs, discontinue use.
The artistic director of the brand wanted to create a whole new experience, an addition, a fragrance that leaves an indelible mark in the body and in the mind. A fragrance that immerse yourself in pleasure over and over again and makes you want to repeat, with the perfume and with the person that uses it.
Fragrances affect our behaviour, our state of mind, our social life and they even play a decisive role in physical attraction.
Initio's universe is a compound of 5 lines built around a hedonic substance that stimulates pleasure in the brain, a quimic product extracted from jasmine sambac, with a disturbing scent that improves desire and pleasure.
The tobacco/vanilla/rum/cinnamon harmony of this fragrance is spellbinding.
It tantalises the most discerning senses by playing off each of its facets – leather, animal and the woody note of vanilla – one by one. Recklessly bold… and stirring. Deeply buried emotions and passions take over. The fragrance lifts the veil on the unsayable.
This passionate perfume has the power to plunge its wearer into that altered state where nothing is too daring because there are no risks left.
Psychedelic Love
This narcotic bomb is a captivating trifecta of rose, hedione, and heliotropin, a blend that ignites the senses. Surrender to its creamy, powdery texture as floral facets dance between delicate vanilla and comforting almond. This diabolical indulgence is an olfactory obsession waiting to happen. The intoxicating rose absolute intertwines with the airy sweetness of hedione, while heliotropin adds a subtle, powdery almond nuance. This captivating composition creates a creamy, addictive aura that lingers on the skin, leaving an unforgettable trail. Be warned: a single encounter can lead to a full-blown addiction. This fragrance is not for the faint of heart, but for those who dare to embrace its intoxicating power.
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Opens bright and aromatic. Dries down to a smooth woody scent. Performance is beast mode. I get 8+ hours easy. Solid choice.
G. Ethan | 14/04/2026
Okay, initial spray was...interesting. Settled down nicely though. Dry down is where it shines, warm and kinda addictive.
David James | 23/03/2026
This is a great fragrance. Lasts all day, projects well. Definitely worth the money.
L. Charles | 16/02/2026
Wild Rush is so good! I get a strong amber and lavender vibe. Reminds me of a really classy barbershop.
P. Olivia | 29/12/2025
Been eyeing this for ages, comparing it to other fougeres. Finally bit the bullet. The packaging was top-notch, and the free samples were a nice touch. The scent itself is strong, lasts all day, and projects well. Perfect for a night out, or even just a regular day if you want to make a statement.
Kevin Paul | 27/08/2025
For the price, this sample is a fantastic way to test a high-end fragrance. It's potent and long-lasting, definitely worth the investment before committing to a full bottle.
Chris Evans | 10/08/2025
I was torn between this and a Tom Ford scent. I wore Wild Rush on a first date last week, and it definitely made an impression. It's got a unique, fresh, almost grassy opening, and dries down to something warmer and more masculine. She loved it, and so do I!
James Oliver | 08/06/2025
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Transaction was easygoing. I had no need to contact Customer Service
KayLondon | 01/06/2026 09:57:50
It's a good
Navid | 29/05/2026 19:45:28
Customer Service is really good
Navid | 28/05/2026 19:50:45
Customer service is very good
Navid | 26/05/2026 18:45:43
Anyone need to have got the customer service because quickly answer you
Navid | 26/05/2026 18:41:45
Customer service as usual it's very good
Navid | 26/05/2026 18:38:02
Everything was alright.
Adam | 26/05/2026 13:54:11
Good.
Sree Ganesh | 25/05/2026 07:17:11
Customer service I can always is very good nothing problem with them
Navid | 23/05/2026 14:39:00
Customer service really good and helpful thank you for everyone
Navid | 23/05/2026 14:36:18
Customer service is really bang on because always when I got the problem they sorted out as soon as possible I never had the problem with the beauty the shop
Description
INITIO
REVIEWS
Olfactory Notes
Ingredients
WILD RUSH expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable.
A surge of energy that moves from within, awakening confidence and drive.
More than a classic aromatic fragrance, WILD RUSH reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation.
The emotional impact of WILD RUSH: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive.
The result: a feeling of energy that is dynamic, empowering and instantly invigorating.
WILD RUSH is not a fragrance that lingers. It moves.
A sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy.
MAIN NOTES
Bergamot, Lavender, Vanilla, Caramel, Red fruits, Sandalwood, Patchouli
Shop Online Initio Wild Rush Eau De Parfum Spray 90ml at best price.
Product features:
- FRAGRANCE: Ladies Fragrance, Man Fragrance
- MAN: Man Fragrance
- Fragrance Type: Eau de Perfume, Signature Perfumes
- Smell Profile: Aromatic, Fougere
- FORMAT: Spray
Product Reference: #416239
Top Notes: Bergamot, Red Fruits, Lavender. A bright and invigorating opening, offering a fruity and aromatic freshness.
Heart Notes: Caramel, Vanilla. A sweet and gourmand heart, adding a touch of warmth and indulgence.
Base Notes: Sandalwood, Patchouli. A woody and earthy base, providing depth, sophistication, and lasting power.
This fragrance presents a modern take on the fougère, blending aromatic freshness with gourmand sweetness and a grounding woody base. Its energizing and confident character makes it suitable for daytime wear, particularly in the spring and fall seasons, and ideal for occasions when you want to feel empowered and driven.
Ingredients:
Alcohol Denat., Fragrance (Parfum), Water (Aqua), Benzyl Salicylate, Ethylhexyl Methoxycinnamate, Butyl Methoxydibenzoylmethane, Ethylhexyl Salicylate, Limonene, Linalool, Coumarin, Citronellol, Alpha-Isomethyl Ionone, Geraniol, Citral, Benzyl Alcohol, Eugenol, Isoeugenol, BHT.
WARNINGS: Flammable until dry. Keep away from flames and heat. Avoid spraying in eyes. For external use only. Keep out of reach of children. If irritation occurs, discontinue use.