BeautyTheShop Academy is our outreach space where we share professional knowledge about niche perfumery: raw materials, trends, creative processes, brand history and outstanding launches. Our goal is to help you understand better what you smell so you can enjoy your perfumes more and discover new gems with discernment.
In this section you will find practical and enjoyable articles, with videos, technical explanations in plain language and real examples of fragrances that you can try. We invite you to continue exploring the universe of high perfumery.
Introduction to gourmands: why they are so addictive, what notes give them away and how Cirque du Soleil recreates cotton candy, caramelised apple and salty popcorn with a creamy background.
Read articleWhat are aldehydes, why do they provide shine and "soapy cleanliness", and how do they shine in Alto Astral by Byredo with a luminous start of coconut water and aldehydes.
Read articleMexican, Tahiti and Madagascar: three essential vanillas in niche perfumery, their profiles and two launches that interpret Madagascar vanilla from very different perspectives.
Read articleA perfume extract with modern leather: luminous raspberry and bergamot, creamy heart and background of oud, vanilla and leather. Ideal for those looking for intensity with elegance.
Read article