Flip the switch. Own the rush. WILD RUSH expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable. A surge of energy that moves from within, awakening confidence and drive. More than a classic aromatic fragrance, WILD RUSH reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation. The emotional impact of WILD RUSH: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive. The result: a feeling of energy that is dynamic, empowering and instantly invigorating. WILD RUSH is not a fragrance that lingers. It moves. A sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy. MAIN NOTES Bergamot, Lavender, Vanilla, Caramel, Red fruits, Sandalwood, Patchouli
Shop Online Initio Wild Rush Eau De Parfum Spray 1.5ml at best price. Product features: - FRAGRANCE: Ladies Fragrance, Man Fragrance, Try&Buy - MAN: Man Fragrance - Fragrance Type: Eau de Perfume, Signature Perfumes - Smell Profile: Aromatic, Fougere - FORMAT: Spray
Product Reference: #416598
Top Notes: Bergamot, Red Fruits, Lavender. A bright and invigorating opening, offering a sparkling and slightly fruity freshness. Heart Notes: Caramel, Vanilla. A sweet and gourmand heart, adding a creamy and addictive warmth. Base Notes: Sandalwood, Patchouli. A woody and earthy foundation, providing depth, sophistication, and a grounding effect.
This fragrance presents a modern and energetic take on the fougère style. The sweet gourmand notes blend seamlessly with the classic aromatic elements, creating a dynamic and confidence-boosting scent. Ideal for daytime wear and casual occasions, particularly during the spring and fall seasons, when its balanced composition can truly shine.
WARNINGS: Flammable liquid and vapor. Keep away from heat, sparks, open flames, and hot surfaces. No smoking. Avoid spraying in eyes. Keep out of reach of children. For external use only. If irritation occurs, discontinue use.
The artistic director of the brand wanted to create a whole new experience, an addition, a fragrance that leaves an indelible mark in the body and in the mind. A fragrance that immerse yourself in pleasure over and over again and makes you want to repeat, with the perfume and with the person that uses it.
Fragrances affect our behaviour, our state of mind, our social life and they even play a decisive role in physical attraction.
Initio's universe is a compound of 5 lines built around a hedonic substance that stimulates pleasure in the brain, a quimic product extracted from jasmine sambac, with a disturbing scent that improves desire and pleasure.
The tobacco/vanilla/rum/cinnamon harmony of this fragrance is spellbinding.
It tantalises the most discerning senses by playing off each of its facets – leather, animal and the woody note of vanilla – one by one. Recklessly bold… and stirring. Deeply buried emotions and passions take over. The fragrance lifts the veil on the unsayable.
This passionate perfume has the power to plunge its wearer into that altered state where nothing is too daring because there are no risks left.
Psychedelic Love
This narcotic bomb is a captivating trifecta of rose, hedione, and heliotropin, a blend that ignites the senses. Surrender to its creamy, powdery texture as floral facets dance between delicate vanilla and comforting almond. This diabolical indulgence is an olfactory obsession waiting to happen. The intoxicating rose absolute intertwines with the airy sweetness of hedione, while heliotropin adds a subtle, powdery almond nuance. This captivating composition creates a creamy, addictive aura that lingers on the skin, leaving an unforgettable trail. Be warned: a single encounter can lead to a full-blown addiction. This fragrance is not for the faint of heart, but for those who dare to embrace its intoxicating power.
Beauty Laboratory Beautytheshop
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I was debating between this and a few others with similar profiles. This one won out because of the initial green blast. It's fresh, but with a dark edge that keeps it interesting. Smells like a forest after a rain.
Alan | 28/04/2026
As someone new to these types of perfumes, I was surprised! At first, it smelled quite strong and almost spicy. But after an hour or so, it mellowed out into a softer, woodsy scent. By the end of the day, I could still smell it faintly, a warm and comforting aroma. I really enjoyed the journey!
Kris | 28/04/2026
This stuff is great. Lasts all day and smells amazing.
Leon | 17/04/2026
I wear it every day to work... pues, it's good. Not too strong, doesn't offend anyone, but lasts all day, a ver.
Rory | 17/02/2026
Initio never disappoints. Not my favorite from them, but still great.
Leon | 10/01/2026
Okay, so first spray is kinda sharp, but after like 30 mins it mellows out. The dry down is really nice, kinda woody... yeah, I like it a lot.
Mark | 08/01/2026
I get mostly lavender and a bit of a barbershop vibe from this. It's pleasant, though maybe a tad too powdery for my liking. Still, a solid fragrance.
Dave | 11/12/2025
Opens bright, then settles into a warm, ambery base. The aromatic notes linger subtly throughout.
Knox | 13/10/2025
For the price, you definitely get a unique and long-lasting scent. It's not a generic smell, and the quality is noticeable compared to cheaper options. Worth the investment.
Theo | 08/10/2025
The bottle is nice and heavy, feels luxurious. The sprayer, though, could be better for this price point. Scent is good, but the atomizer feels a bit cheap.
Wszystko szybko, sprawnie bez żadnych problemów.
Bardzo szybka wysyłka, starannie zapakowany.
Jak najbardziej polecam
Dziękuję bardzo
Doroty | 21/01/2026 10:15:52
Not had to use the customer service
Graham | 06/01/2026 13:49:28
Good
Ryan | 23/12/2025 07:02:59
The customer service was excellent I will certainly buy from again A+++++
Brendan | 19/11/2025 10:48:57
My order was accepted and prepared for shipping very quickly and I was kept informed of the stages of process and delivery.
Jennifer | 19/11/2025 10:22:18
Everything was done on time. Thanks to all the team
Linda | 18/11/2025 08:21:28
Service very good! Well done!!!
Myla | 17/11/2025 16:03:35
Excellent service i was informed about my order throughout the process .
Brendan | 06/11/2025 10:38:04
Delighted with my Carmina and also received little perfume sample which was a nice touch
Yvonne | 23/10/2025 08:58:44
Thanks beautytheshop, everything was on point. Delivery, customer service and the fragrance itself. Would be ordering more but please give me a good discount.
Henry | 09/10/2025 09:58:11
Been in contact since ordered until received.
Duangporn | 01/09/2025 07:59:08
Will be a return customer to BeautyTheShop as my experiences so far have been positive and when I received my orders I got a 10% off next order in each package.
GLS : It is as fine and got it on the delivery date. Thank you
Anne | 22/06/2025 14:49:25
GLS : Received the delivery 4 days after the expected time, fortunately there was communication regarding the delay
Moses | 14/05/2025 18:43:42
Royal Mail : The option to redirect to a pick-up point would be appreciated (the option to have the order sent directly to a pick-up point was not available at checkout)
Rachel | 11/05/2025 17:43:24
GLS : Arrived timely and intact
brendan | 01/05/2025 19:27:20
GLS : Very good.
Indra | 28/04/2025 09:43:03
GLS : Arrived when expected but product was leaking slightly. I could smell the cologne before I opened the parcel. Not sure where fault lies- either not secure enough packing or mishandled by delivery.
Patricia | 16/04/2025 09:08:52
GLS : Order received in Ireland quickly.
Carol | 26/03/2025 14:19:13
GLS : A bit dissatisfied for it to be left o ground inside pillor as I have no gates and should have been left at door..
Noreen | 13/03/2025 19:06:04
GLS : With the snow and ice understandable the parcel was delayed. Then it was left on my pillar overnight in the rain. My door wasn't too far in the driveway. Glad it was perfume and not something that could have been destroyed.
Louise | 15/01/2025 17:06:49
GLS : Still haven’t received item
John | 23/12/2024 11:52:06
GLS : Very happy with my first experience of your company and will purchase again for sure
Description
INITIO
REVIEWS
Olfactory Notes
Ingredients
WILD RUSH expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable.
A surge of energy that moves from within, awakening confidence and drive.
More than a classic aromatic fragrance, WILD RUSH reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation.
The emotional impact of WILD RUSH: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive.
The result: a feeling of energy that is dynamic, empowering and instantly invigorating.
WILD RUSH is not a fragrance that lingers. It moves.
A sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy.
MAIN NOTES
Bergamot, Lavender, Vanilla, Caramel, Red fruits, Sandalwood, Patchouli
Shop Online Initio Wild Rush Eau De Parfum Spray 1.5ml at best price.
Product features:
- FRAGRANCE: Ladies Fragrance, Man Fragrance, Try&Buy
- MAN: Man Fragrance
- Fragrance Type: Eau de Perfume, Signature Perfumes
- Smell Profile: Aromatic, Fougere
- FORMAT: Spray
Product Reference: #416598
Heart Notes: Caramel, Vanilla. A sweet and gourmand heart, adding a creamy and addictive warmth.
Base Notes: Sandalwood, Patchouli. A woody and earthy foundation, providing depth, sophistication, and a grounding effect.
This fragrance presents a modern and energetic take on the fougère style. The sweet gourmand notes blend seamlessly with the classic aromatic elements, creating a dynamic and confidence-boosting scent. Ideal for daytime wear and casual occasions, particularly during the spring and fall seasons, when its balanced composition can truly shine.
Alcohol Denat., Fragrance (Parfum), Water (Aqua), Limonene, Ethylhexyl Methoxycinnamate, Butyl Methoxydibenzoylmethane, Ethylhexyl Salicylate, Linalool, Coumarin, Citral, Geraniol, Citronellol, Eugenol, Isoeugenol, Benzyl Alcohol
WARNINGS: Flammable liquid and vapor. Keep away from heat, sparks, open flames, and hot surfaces. No smoking. Avoid spraying in eyes. Keep out of reach of children. For external use only. If irritation occurs, discontinue use.