The artistic director of the brand wanted to create a whole new experience, an addition, a fragrance that leaves an indelible mark in the body and in the mind. A fragrance that immerse yourself in pleasure over and over again and makes you want to repeat, with the perfume and with the person that uses it.
Fragrances affect our behaviour, our state of mind, our social life and they even play a decisive role in physical attraction.
Initio's universe is a compound of 5 lines built around a hedonic substance that stimulates pleasure in the brain, a quimic product extracted from jasmine sambac, with a disturbing scent that improves desire and pleasure.
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Description
INITIO
Olfactory Notes
Ingredients
Flip the switch. Own the rush.
WILD RUSH expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable.
A surge of energy that moves from within, awakening confidence and drive.
More than a classic aromatic fragrance, WILD RUSH reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation.
The emotional impact of WILD RUSH: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive.
The result: a feeling of energy that is dynamic, empowering and instantly invigorating.
WILD RUSH is not a fragrance that lingers. It moves.
A sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy.
MAIN NOTES
Bergamot, Lavender, Vanilla, Caramel, Red fruits, Sandalwood, Patchouli
Shop Online Initio Wild Rush Eau De Parfum Spray 90ml at best price.
Product features:
- FRAGRANCE: Ladies Fragrance, Man Fragrance
- MAN: Man Fragrance
- Fragrance Type: Eau de Perfume, Signature Perfumes
- Smell Profile: Aromatic, Fougere
- FORMAT: Spray
Product Reference: #416239
Top Notes: Bergamot, Red Fruits, Lavender. A bright and invigorating opening, offering a fruity and aromatic freshness.
Heart Notes: Caramel, Vanilla. A sweet and gourmand heart, adding a touch of warmth and indulgence.
Base Notes: Sandalwood, Patchouli. A woody and earthy base, providing depth, sophistication, and lasting power.
This fragrance presents a modern take on the fougère, blending aromatic freshness with gourmand sweetness and a grounding woody base. Its energizing and confident character makes it suitable for daytime wear, particularly in the spring and fall seasons, and ideal for occasions when you want to feel empowered and driven.
Ingredients:
Alcohol Denat., Fragrance (Parfum), Water (Aqua), Benzyl Salicylate, Ethylhexyl Methoxycinnamate, Butyl Methoxydibenzoylmethane, Ethylhexyl Salicylate, Limonene, Linalool, Coumarin, Citronellol, Alpha-Isomethyl Ionone, Geraniol, Citral, Benzyl Alcohol, Eugenol, Isoeugenol, BHT.
WARNINGS: Flammable until dry. Keep away from flames and heat. Avoid spraying in eyes. For external use only. Keep out of reach of children. If irritation occurs, discontinue use.