Everyday exposure to UV rays can harm our skin, leading to reduced elasticity and premature aging. It's vital to use sunscreen for daily protection against these effects. Yet, many avoid sunscreen due to its typically oily texture, white cast, and inconvenience of inclusion in their skincare regimen.
In response to this, we aimed to create a product offering both effective sun protection and skincare benefits without the typical sunscreen drawbacks. We chose ginseng, a key ingredient in BOJ and Hanbang formulations, backed by countless studies highlighting its effectiveness. Ginseng extract, rich in saponin, provides anti-aging effects, helps improve wrinkles, and nourishes the skin.
Our unique, surfactant-free capsule serum formula absorbs seamlessly into the skin, offering a refreshing feel and total protection from UV rays.
Moist and light daily sun care The moisturizing serum formula provides a moist and fresh finish. It also does not cause makeup smudging, as there is no white cast or stickiness. The texture lightly absorbs into the skin and provides gentle UV protection effect without stressing the skin.
CLEAR-FENCE capsule formula The UV-blocking filter and capsulated active ingredients are naturally blended with the surfactant-free serum and absorbed into the skin evenly. It does not only blocks UV rays but also provides moisture and nourishment to help create healthier skin.
Key ingredients
Ginseng extract 30% According to Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho,' meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as bath water. The rich saponin in ginseng helps quickly supply moisture to the skin and maintains it deep inside the skin for a long time to help create healthy skin. In particular, ginseng berries and red ginseng extracts mixed with ginseng extract have higher saponin content than general ginseng root, making them more effective for anti-aging and wrinkle improvement.
Niacinamide 2% Niacinamide is a water-soluble vitamin B-complex group that is effective in improving pigmentation. It helps maintain skin oil-moisture balance to improve skin texture and brighten the complexion. SPF & PA Protection SPF and PA tests were completed in labs in both Korea and Spain, and the results are as follows.
[SPF] Korean Lab : 57.6±3.9 Spain Lab : 60.3±10.5
[PA] Korean Lab : UVA PF 18.0±2.1 P++++ Spain Lab : UVA PF 26.4±4.2 P++++
How to Use Pump a generous amount and apply to areas of exposed skin. Reapply every 2-3 hours.
*Due to the nature of the formula, makeup may be removed if reapplying an excessive amount over makeup.
Shop Online Beauty Of Joseon Ginseng Moist Sun Serum (SPF 50+ PA++++) 50ml at best price. Product features: - By Need: Anti-wrinkle and Anti-aging, Hydration with Sun Protecion - SKIN TYPES: All Skin Types - Product Type: Day Cream
Product Reference: #367917
Directions: 1. Dispense a generous amount of the Beauty Of Joseon Ginseng Moist Sun Serum onto your fingertips. 2. Apply evenly to all areas of skin exposed to the sun, including face, neck, and ears. 3. Gently massage the serum into the skin until fully absorbed.
Recommended Frequency: Apply liberally 15 minutes before sun exposure. Reapply at least every 2-3 hours, especially after swimming, sweating, or towel drying.
Additional Tips: 1. Use as the last step in your skincare routine before makeup application. 2. For reapplication over makeup, use a gentle patting motion to avoid disturbing your makeup. 3. Avoid applying excessive amounts over makeup, as this may cause it to smudge. 4. Daily use is recommended for optimal sun protection and skincare benefits. 5. If irritation occurs, discontinue use and consult a dermatologist. 6. Store in a cool, dry place away from direct sunlight.
Ingredients: Water, Dibutyl Adipate, Propanediol, Ethylhexyl Triazone, Polyglyceryl-3 Distearate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Niacinamide, Glycerin, Potassium Cetyl Phosphate, Cetearyl Alcohol, 1,2-Hexanediol, Panax Ginseng Root Extract, Centella Asiatica Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Paeonia Suffruticosa Root Extract, Angelica Gigas Root Extract, Cnidium Officinale Root Extract, Camellia Sinensis Leaf Extract, Polygonum Multiflorum Root Extract, Scutellaria Baicalensis Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Hyaluronate, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Hydrolyzed Sodium Hyaluronate, Carbomer, Tromethamine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polyacrylate Crosspolymer-6, Ethylhexylglycerin, Adenosine, Disodium EDTA, Fragrance
Warnings: For external use only. Avoid contact with eyes. If contact occurs, rinse thoroughly with water. Discontinue use and consult a dermatologist if irritation develops or increases. Keep out of reach of children. Sun Protection Factor (SPF) values may vary depending on individual application. Apply liberally 15 minutes before sun exposure and reapply at least every two hours, or immediately after swimming, towel drying, or excessive perspiration. Seek the shade, especially during midday hours. Wear protective clothing, hats, and eyewear to further reduce sun exposure.
BEAUTY OF JOSEON draws inspiration from the meticulous skincare rituals of Joseon Dynasty women, renowned for their flawless complexions. The brand reinterprets traditional Korean herbal medicine and fermentation science for modern skincare needs. Focusing on gentle yet effective formulas, BEAUTY OF JOSEON offers a range of facial skincare products, including cleansers, toners, serums, moisturizers, and masks. They prioritize healthy, radiant skin by harnessing the power of natural ingredients like ginseng, rice water, and hanbang (traditional Korean herbal medicine) extracts. Discover the timeless beauty secrets of Korea with BEAUTY OF JOSEON.
Experience the transformative power of Hanbang with BEAUTY OF JOSEON's innovative new serum. Infused with potent Ginseng extract and brightening Niacinamide, this lightweight formula absorbs effortlessly, leaving skin feeling revitalized and looking radiant. It helps to minimize the appearance of pores, improve skin elasticity, and create a smooth, flawless canvas for makeup application. Embrace the wisdom of Korean skincare traditions and unlock your skin's natural luminosity with this gentle yet effective serum. Suitable for all skin types, especially those seeking a youthful, healthy glow.
Experience the transformative power of hanbang with BEAUTY OF JOSEON's innovative new serum. Infused with a potent blend of ginseng, niacinamide, and hyaluronic acid, this lightweight elixir absorbs effortlessly, leaving skin feeling plump and hydrated. It brightens the complexion, diminishes the appearance of fine lines and wrinkles, and promotes a healthy, youthful glow. Discover the secret to radiant, glass-like skin with this luxurious serum, designed to revitalize and nourish your skin from within. Suitable for all skin types, especially those seeking a brighter, more even tone and improved skin texture. Embrace the beauty of Korean skincare tradition.
Very helpful and answered all my questions / concerns
Charmaine Patricia | 17/10/2025 02:36:46
Havent encountered any issue and i always being updated of the status of the item. Will purchase in the future
Franz | 19/03/2025 08:29:01
Very easy transaction and received notifications quickly along with fast and secure packaging and dispatch instructions. Very professional and would definitely purchase other niche perfumes not available in Singapore from BeautyTheShop. Very pleased with ease of purchase to speed of delivery.
CC | 30/10/2024 07:18:53
Great services.....
Shannon | 31/05/2023 07:16:49
Good respond from customer service when ask regarding my item
Kenny | 05/09/2022 06:38:42
Service is excellent. Website interface and navigation pretty straightforward. All info needed is clearly shown and indicated.
Muhammad Zulfadhly Bin Mohamed Ismail | 14/08/2022 09:08:33
Nice.
Sara | 23/02/2022 06:45:43
Excellent service
Joon Foo | 17/12/2021 06:59:55
I ordered 6pcs, came in only 1pc. Sld notify me of the shortage. I paid the shipping more than the product price. Not worth to send only 1pc.
FedEx Priority : Received multiple notifications of item's whereabouts throughout the delivery process.
Item arrived punctually and safely.
Mohamed Ridzwan | 15/01/2026 08:42:51
FedEx Priority : Very fast shipping! It took 5 days from date of purchase to be delivered to my door!
Iskandar | 01/01/2026 06:40:54
FedEx Priority : Fast delivery
Franz | 19/03/2025 08:29:01
FedEx Priority : Excellent ability to track parcel closely. Even though parcel was a little delayed at one point, as soon as it reached my country, it was expedited delivery so I received my perfume on time.
CC | 30/10/2024 07:18:53
Royal Mail : Great services.....
Shannon | 31/05/2023 07:16:49
Royal Mail : Great Service
ShannonG | 31/05/2023 07:15:17
Royal Mail : Delivery under local post cannot be track because it was not a registered mail.
Patrick | 10/04/2023 08:41:04
Royal Mail : I have not received the product till now.
Stanley | 13/12/2022 09:40:48
Royal Mail : same goods expected 28/Nov still not arrived
keith | 05/12/2022 07:08:18
Royal Mail : Still waiting on delivery
Nikki | 19/09/2022 06:42:21
FedEx Priority : Delivery was fast and good.As stated 3 days,and received on the dot
Kenny | 05/09/2022 06:38:42
FedEx Priority : Delivery also was very clear and precise upon its arrival, so as to prepare u better upon receipt. 10/10. Came right on time as promised indicated from their tracking system.
Muhammad Zulfadhly Bin Mohamed Ismail | 14/08/2022 09:08:33
Description
BEAUTY OF JOSEON
How to use
Ingredients
In response to this, we aimed to create a product offering both effective sun protection and skincare benefits without the typical sunscreen drawbacks. We chose ginseng, a key ingredient in BOJ and Hanbang formulations, backed by countless studies highlighting its effectiveness. Ginseng extract, rich in saponin, provides anti-aging effects, helps improve wrinkles, and nourishes the skin.
Our unique, surfactant-free capsule serum formula absorbs seamlessly into the skin, offering a refreshing feel and total protection from UV rays.
Moist and light daily sun care
The moisturizing serum formula provides a moist and fresh finish. It also does not cause makeup smudging, as there is no white cast or stickiness. The texture lightly absorbs into the skin and provides gentle UV protection effect without stressing the skin.
CLEAR-FENCE capsule formula
The UV-blocking filter and capsulated active ingredients are naturally blended with the surfactant-free serum and absorbed into the skin evenly. It does not only blocks UV rays but also provides moisture and nourishment to help create healthier skin.
Key ingredients
Ginseng extract 30%
According to Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho,' meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as bath water.
The rich saponin in ginseng helps quickly supply moisture to the skin and maintains it deep inside the skin for a long time to help create healthy skin.
In particular, ginseng berries and red ginseng extracts mixed with ginseng extract have higher saponin content than general ginseng root, making them more effective for anti-aging and wrinkle improvement.
Niacinamide 2%
Niacinamide is a water-soluble vitamin B-complex group that is effective in improving pigmentation. It helps maintain skin oil-moisture balance to improve skin texture and brighten the complexion.
SPF & PA Protection
SPF and PA tests were completed in labs in both Korea and Spain, and the results are as follows.
[SPF]
Korean Lab : 57.6±3.9
Spain Lab : 60.3±10.5
[PA]
Korean Lab : UVA PF 18.0±2.1 P++++
Spain Lab : UVA PF 26.4±4.2 P++++
How to Use
Pump a generous amount and apply to areas of exposed skin.
Reapply every 2-3 hours.
*Due to the nature of the formula, makeup may be removed if reapplying an excessive amount over makeup.
Shop Online Beauty Of Joseon Ginseng Moist Sun Serum (SPF 50+ PA++++) 50ml at best price.
Product features:
- By Need: Anti-wrinkle and Anti-aging, Hydration with Sun Protecion
- SKIN TYPES: All Skin Types
- Product Type: Day Cream
Product Reference: #367917
Directions: 1. Dispense a generous amount of the Beauty Of Joseon Ginseng Moist Sun Serum onto your fingertips. 2. Apply evenly to all areas of skin exposed to the sun, including face, neck, and ears. 3. Gently massage the serum into the skin until fully absorbed.
Recommended Frequency: Apply liberally 15 minutes before sun exposure. Reapply at least every 2-3 hours, especially after swimming, sweating, or towel drying.
Additional Tips: 1. Use as the last step in your skincare routine before makeup application. 2. For reapplication over makeup, use a gentle patting motion to avoid disturbing your makeup. 3. Avoid applying excessive amounts over makeup, as this may cause it to smudge. 4. Daily use is recommended for optimal sun protection and skincare benefits.
5. If irritation occurs, discontinue use and consult a dermatologist. 6. Store in a cool, dry place away from direct sunlight.
Water, Dibutyl Adipate, Propanediol, Ethylhexyl Triazone, Polyglyceryl-3 Distearate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Niacinamide, Glycerin, Potassium Cetyl Phosphate, Cetearyl Alcohol, 1,2-Hexanediol, Panax Ginseng Root Extract, Centella Asiatica Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Paeonia Suffruticosa Root Extract, Angelica Gigas Root Extract, Cnidium Officinale Root Extract, Camellia Sinensis Leaf Extract, Polygonum Multiflorum Root Extract, Scutellaria Baicalensis Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Hyaluronate, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Hydrolyzed Sodium Hyaluronate, Carbomer, Tromethamine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polyacrylate Crosspolymer-6, Ethylhexylglycerin, Adenosine, Disodium EDTA, Fragrance Warnings: For external use only. Avoid contact with eyes. If contact occurs, rinse thoroughly with water. Discontinue use and consult a dermatologist if irritation develops or increases. Keep out of reach of children. Sun Protection Factor (SPF) values may vary depending on individual application. Apply liberally 15 minutes before sun exposure and reapply at least every two hours, or immediately after swimming, towel drying, or excessive perspiration. Seek the shade, especially during midday hours. Wear protective clothing, hats, and eyewear to further reduce sun exposure.