Laurice Rahmé is a prominent figure in contemporary perfumery, primarily known as the founder, owner, and creative director of Bond No. 9, a luxury fragrance house based in New York City. Of Lebanese origin, her professional trajectory has unfolded within the context of modern perfumery, starting in the late 20th and early 21st centuries.
Rahmé is not a perfumer in the traditional sense, but rather a creative visionary with a keen sense of smell and a deep understanding of marketing and storytelling in perfumery. Her style focuses on creating perfumes that capture the essence of different neighborhoods and iconic landmarks of New York City, using high-quality ingredients and luxurious presentations. Her most significant contribution is the conceptualization and development of Bond No. 9 as an innovative and successful brand.
While Rahmé does not formulate the fragrances directly, she works closely with talented perfumers to translate her ideas into olfactory creations. Bond No. 9 is, therefore, her most famous creation, and through it, she has influenced the way niche brands are presented and marketed in the global market. She has not worked directly for other renowned perfume houses in the traditional sense of an independent perfumer.
Rahmé's approach centers on the customer experience and the emotional connection with perfume. She has innovated by linking perfumery with urban geography and local culture, creating fragrances that are both a tribute to New York City and a reflection of current trends in the world of luxury and beauty.
