For Azzaro, perfume is an element of seduction in its own right. In order to pursue its quest for new emotions, the brand formulates its fragrances in collaboration with the most talented designers. In addition, it remains loyal to a tradition, the tradition of searching for novel blends and innovative accords, an obsession with the quality of the trail, the choice of the noblest raw materials. These include beautiful natural elements used with abundance in Azzaro fragrances: citron, star anis, rose, jasmine, patchouli, cedarwood, vanilla or tonka bean, among others.
Many successful creations have come to life inspired by the Mediterranean life style and its authentic values (joie de vivre, complicity, conviviality, transmission of themes dear to the designer Loris Azzaro).