Acqua di Parma is the expression of exclusively Italian savoir vivre and savoir faire. Quality, creativity, elegance and exclusiveness are the values underpinning the Acqua di Parma style. The quality stems from rigorous selection of materials and prestige handcrafting. The creativity gives new forms to a timeless classic. And The exclusiveness is what makes all Acqua di Parma products unique in their celebration of the very essence of beauty. These hallmarks enable aesthetic perfection to grow into an authentic lifestyle. They express luxury that is discreet and never flaunted, always rendered personal, embracing the traditional and the contemporary. Luxury defined by subtle details the inexperienced eye could miss, selection of materials, impeccable manufacturing, handcrafted finishes, perpetuating centuries of tradition to find new life in contemporary designs.
Acqua di Parma products are made with the same dedication and expertise that earned them their initial success. The fragrances are made with the most prestigious essences and extracts. The iconic bottle, with its pure, Art Deco-inspired lines, is made by hand, by master glassmakers, and still has the sophisticated black stopper made of bakelite, the material used to make the controls on radios in the early 20th century. Products are still put together by hand. The stylish cylindrical boxes – the unmistakeable Acqua di Parma "hatboxes" - are made by artisans and hand-embossed with the historic Parma royal seal. The paper still features in the signature Parma Yellow, the colour that has characterised the façades of the city's most elegant buildings since the 18th century. Even the scented candles are still made entirely by hand by Italian craftsmen in painstaking craft processes using selected natural waxes blended with concentrated essences.
The same care is lavished on the shaving accessories and leather goods, with exquisite stitching, prestige materials and sophisticated detailing and finishes.