Dawn Catherine, Bella Vita's founder, is a true beauty sommelier, layering her seventeen years as a beauty industry expert, master colorist, makeup artist, esthetician, educator, and former salon owner. A world traveler whose suitcase rarely stays unpacked, she finds beauty in every destination traveled, but it is Italy, where her soul feels most at home. A passion for all things Italian, its art, beauty, culture and wine led her to launch La Bella Vita Cosmetico, bestowing a little taste of Italy and its beauty to her clientele through her product lines. La Bella Vita means "living a beautiful life" and Italians do so exquisitely. Dawn Catherine's philosophy is that everyone deserves a taste of this beautiful life!
Bella Vino and Bella Organico luxury lines combine age defying science and luxury something rarely seen in the industry. It was these superior standards and company philosophy that led ICMAD (Independent Cosmetic Manufacturers and Distributors) to recognize La Bella Vita Cosmetico and company founder, Dawn Catherine, for innovative cosmetic accomplishments. Bella Vino was nominated and won the prestigious ICMAD City Award for "Most Innovative Professional Skin Care Line of 2011". Dawn was nominated for the ICMAD City Award "Cosmetic Innovator of the Year 2011". "To be recognized by the leaders in the cosmetic industry is a humbling experience", she said, " Bella Vino winning the award for "Most Innovative Professional Skin Care Line", a product line that I created and developed, is an extraordinary experience."
Having infused the Bella Vino line with the by-products of the wine making process is where she truly learned in depth about the actual wine making process. It was then she developed more than just a taste for wine, wanting to be part of the process and having her own brand of wine was something she thought was just a dream. Partnering with Fattoria La Striscia Vineyard in the Chianti region of Arezzo, Tuscany, she developed her own line of wines called "La Bella Vino". Three different red wines will bare the "La Bella Vino" label; Chianti, Toscana and Merlot. The wines were created to be used in various treatments in conjunction with her Bella Vino skin care and spa line. La Bella Vino will also be available in wine stores around the country. "To be involved in the process of wine making," she said, "is an amazing experience. I honestly don't think anyone has any idea what kind of passion one must have to be a vintner and what a monumental process it takes to create just one bottle of wine."