Beter is specialist in beauty and personal care accessories.
Since 1936 their motivation has been commitment and enthusiasm, and they work as a team for all those who believe in quality and innovation.
Because time and experience have shown them that maintaining a sense of complicity with their customers is a question of commitment. And it is precisely that commitment which has turned them into leaders of the Spanish market, with presence in the selective perfumery, mass-market/perfumery and pharmacy.
Image at the point of sale is one of their commitments. This is the reason why they design exhibition systems that are specifically adapted to the space and style of each client. And a team of dynamic promoters-advisors and a network of strategically located warehouses allow them to attend them quickly and efficiently, wherever they may be.
Industrias Beter is constantly expanding and has offices in Barcelona and Madrid which currently deal with 17 countries in Europe, America and Asia.