Since 1902, HR has followed the vision of a pioneer woman, Helena Rubinstein. Determined and bold, she came up with the concept of modern beauty as we understand it today, inspiring women for decades and democratizing cosmetics for all of them. Helena Rubinstein's aim has always been enriching her knowledge associating herself with the best skin and health specialists: dermatologists, surgeons, nutritionists, chemists and biologists.

Helena Rubinstein offers women advanced solutions for global and specific anti-age treatments. Helena Rubinstein's formulas contain the most powerful, highly-concentrated ingredientes for maximum effectiveness, offering in turn a sensory experience thanks to its aromas and textures.