As part of the 2021 Perfumery Awards (Premios Perfumería del Año 2021), BeautyProf and Selectivo magazines have decided to give a special mention to BeautyTheShop with the 2021 BeautyProf Special Prize, as recognition of the business’ pursuit of differentiation and specialisation, offering clients a unique experience in a modern and contemporary environment.

Currently, BeautyTheShop, has two shops – one in Albolote (Granada) and another in Granada-, offering their clients perfumes, cosmetics and makeup from prestigious international brands, many of which are exclusive in Granada.

Another aspect that makes BeautyTheShop stand out, earning it the 2021 BeautyProf Special Prize, is the focus on the buying experience, through its employees, who have been directly trained by the brands in order to offer their clients personalised and professional advice.

BeautyTheShop clients are also offered an omnichannel experience, merging the online and offline channels.

The 2021 Perfumery Awards will take place shortly in Madrid. More in-depth information on the prize-winners will be included in the next edition of the BeautyProf magazine (Nº 125), which will be handed out at the award ceremony.