In 1872 Yushin Fukuhara founded Shiseido brand which opened the first Western-style pharmacy in Japan. In the early 20th century, Shinzo, the founder's son, began researching new matter to incorporate into their cosmetics and established the basic slogans of the brand: image, quality and good service.
Today the company has grown internationally and has many high quality cosmetic products for the face, body, hair, makeup and also a collection for suncare, fragrances and men products men. These products combine the highest technology standards with the company tradition
Product line: BENEFIANCE, BENEFIANCE NUTRIPERFECT, BENEFIANCE WRINKLE RESIST 24, BIO PERFORMANCE, CLEANSING, CONCENTRATE, ESSENTIALS, EVEN SKIN TONE CARE, FUTURE SOLUTION LX, IBUKI, PROTECTIVE LIP, PURENESS, THE SKINCARE, TREATMENT SOFTONER, ULTIMUNE, ULTIMUNE 2018, URBAN ENVIRONMENT, WASO, WHITE LUCENT.