A graduate of the Paris Institute of Political Studies and holder of an MBA in Marketing & Finance, Aliza Jabès, an inspired female entrepreneur, decided early on to be the mistress of her own destiny.
NUXE thinks that all women are incredible. This is why, in scarcely 20 years, the brand has become the leader in the major pharmacy segments
At the start of the 1990s she discovered NUXE, a small formulation laboratory in Paris, and decided to make it the springboard for building a beauty brand which would bring together Nature and Luxury. Her philosophy: ultra-feminine skincare which would be based on a pharmaceutical approach: nature, innovation, evaluation, accessibility and sensory experience.
In 2007 and 2011, Aliza Jabès and NUXE were awarded the INPI* trophy for innovation bestowed on companies making innovation their driving force... indisputable professional recognition of the NUXE Group's business model.