INITIOTotal products in Fragance INITIO: 10


The artistic director of the brand wanted to create a whole new experience, an addition, a fragrance that leaves an indelible mark in the body and in the mind. A fragrance that inmerses yourself in pleasure over and over again and makes you want to repeat, with the perfume and with the person that uses it.

Fragrances affect our behaviour, our state of mind, our social life and they even play a decisive role in physical attraction.

Initio's universe is compound of 5 lines built arround a hedonic substance that stimulates pleasure in the brain, a quimic product extrated from jasmine sambac, with a disturbing scent that improves desire and pleasure.

  • I cannot fault the service from start to end that kept me fully informed of the delivery progress continuously, delivered when it said it would and was well packed and secure and all for a great price. I've already re-ordered!

    Robin |  29/05/2019

  • Excellent products, I am pleased.

    Natalya |  19/05/2019

  • Excellent value for money with a swift delivery

    Marilyn |  07/05/2019

  • Not needed to contact other than order on line - assume service would be good

    Carmel |  06/05/2019

  • Very good!

    crisca |  17/04/2019

  • Brilliant service.

    alexa |  16/04/2019

  • Excellent service. Exactly what I wanted

    Riyaz |  15/04/2019

  • Great customer service.

    Dragomir |  11/04/2019

  • Good communucations

    charlotte |  09/04/2019

  • Great product many thanks on time schedule

    john |  09/04/2019

  • This is the second time I’ve purchased this from beautytheshop due to its price and genuineness.

    shatab |  02/04/2019

  • probably the best cream I have ever tried

    Donald Holmes |  02/04/2019