Wella brand was founded in 1880 by stylist Franz Ströher in Saxony. At that time it was very fashionable to wear wigs and Ströher created, at the age of 25, an innovative product to fix them to the head. After World War I, wigs were outdated and Ströher’s sons, Kark and Georg, launched products to create long lasting waves in long hair. In the 30’s the first portable hair curler called Wella Junior was a great success in beauty salons. In the early 50’s Wella launched revolutionary styling products and marketing expanded worldwide. In 1972, the first retail line was created. Nowadays, they have a huge range of products: shampoos, conditioners and many others, both for professional and for domestic use being a revolution in the hairdressing world.
Product line: AGE, BALANCE, BLONDOR, BLONDOR FREELIGHTS , BRILLIANCE, COLOR FRESH, COLOR RECHARGE, COLOR TOUCH , CURL IT, EIMI BOLD MOVE, EIMI FIXING HAIRSPRAYS , EIMI FLOWING, EIMI PEARL, EIMI PERFECT, EIMI SCULPT, EIMI SHAPES, EIMI SHINE , EIMI SMOOTH, EIMI TEXTURE, EIMI VOLUME, ELEMENTS, ENRICH, INVIGO BALANCE , INVIGO BLONDE RECHARGE, INVIGO COLOR BRILLIANCE , INVIGO COLOR SERVICE, INVIGO NUTRI ENRICH, INVIGO REFRESH, INVIGO SENSO CALM, INVIGO VOLUME , KOLESTINT, KOLESTON PERFECT, KOLESTON PERFECT ME+, OIL REFLECTIONS, PERFORMANCE, SERVICE, SP BALANCE SCALP, SP CLEAR SCALP, SP COLOR SAVE, SP DEEP CLEANSER, SP DELICATE, SP ELEGANT, SP EXQUISITE, SP HYDRATE, SP HYDRO, SP LIQUID HAIR , SP LUXEOIL, SP PERFECT, SP PERM, SP POLISHED, SP REFINED, SP REPAIR, SP RESOLUTE LIFT , SP SHINE, SP SMOOTHEN, SP SUBLIME, SP VOLUMIZE, STYLING DRY, STYLING FINISH, STYLING THERMAL, STYLING WET, SUN, SYSTEM PROFESSIONAL, VOLUME, WAVE IT, WELLA EOS , WELLA FUSION , WELLA SHOCKWAVES .