In 1872 Yushin Fukuhara founded Shiseido brand which opened the first Western-style pharmacy in Japan. In the early 20th century, Shinzo, the founder's son, began researching new matter to incorporate into their cosmetics and established the basic slogans of the brand: image, quality and good service.
Today the company has grown internationally and has many high quality cosmetic products for the face, body, hair, makeup and also a collection for suncare, fragrances and men products men. These products combine the highest technology standards with the company tradition
Product line: BENEFIANCE, BIO PERFORMANCE.