The artistic director of the brand wanted to create a whole new experience, an addition, a fragrance that leaves an indelible mark in the body and in the mind. A fragrance that immerse yourself in pleasure over and over again and makes you want to repeat, with the perfume and with the person that uses it.
Fragrances affect our behaviour, our state of mind, our social life and they even play a decisive role in physical attraction.
Initio's universe is a compound of 5 lines built around a hedonic substance that stimulates pleasure in the brain, a quimic product extracted from jasmine sambac, with a disturbing scent that improves desire and pleasure.
See all products