Tartine et Chocolat is a French children's clothing line, founded by Catherine Painvin in 1977. She wanted to dress children and babies in tender, chic and unpretentious clothing and set a mini-revolution that will succeed in shaking the children's fashion market to the core. The brand later on developed the product ranges of soft toys, fragrances, children's bedroom furniture, accessories, linen etc.
Emilie Zannier gave Tartine et Chocolat a unique and contemporary interpretation by establishing a timeless modernity for the brand. She created a fantasy world ruled by children’s imagination in which the new Tartine et Chocolat collections are dramatized. Tartine et Chocolat brand represents a simple style with lines that combine modernity and tenderness. The brand’s main boutique is placed in the boulevard Saint-Germain in Paris.
The first fragrance of the brand, named Ptisenbon, was presented in 1988 and was suitable for ages three and up, highly appreciated by adults.