The company Eon Productions has created all the movies of London's secret agent. Along with the Group Procter & Gamble Co. has launched a collection of James Bond fragrances to commemorate the 50th anniversary of the first movie of the agent with licence to kill.
The fragrance does not represent any of the actors chosen for the role of the popular agent, but is constructed more like a conceptual presentation of Bond's world. The advertising campaign was designed by Greg Williams, who created the campaigns for the five previous Bond films. The campaign will announce the new movie "Skyfall" to all media starting this autumn.