In Hollywood's Golden Age, when it came to make-up only one name was on the lips of the silver screen stars. That name was Mr Max Factor, a visionary make-up artist, wig maker and inventor, Max Factor was known for creating the signature looks of the era’s most famous icons such as Ava Gardner, Jean Harlow and Marlene Dietrich. But he believed that glamour should be within reach of all women.
Max Factor was born in Russia and emigrated in 1904 to America, settling in LA to be closer to the budding film industry. Word of Max Factor's expertise quickly spread and he was soon working with Hollywood's leading film stars and making his own cosmetic products for a glamorous but realistic look on screen. In 1916 he started selling eye shadow and eyebrow pencils. This was the first time such products were available outside the movie industry. Four years later he launched a full range of cosmetics, calling it ''make-up'' – a phrase he coined.
The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could be glamourous given the right tools and make-up artstry skills. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.
Product line: COLOUR ADAPT , FACEFINITY COMPACT, KOHL EYE LINER PENCIL, LASTING PERFORMANCE FOUNDATION, LIPFINITY COLOUR & GLOSS , LIPFINITY LIP COLOUR, 2000 CALORIE, 2000 CALORIE MASCARA , AGELESS ELIXIR, AGELESS ELIXIR MIRACLE FOUNDATION, CLUMP DEFY, COLOUR CORRECTOR STICK, COLOUR ELIXIR, COLOUR ELIXIR GLOSS, COLOUR ELIXIR LIP LINER, COLOUR ELIXIR MATTE, COLOUR INTENSIFYING, COLOUR PERFECTION, COLOUR XPERT, CREME PUFF, DARK MAGIC, EXCESS INTENSITY, EXCESS SHIMMER, EXCESS VOLUME EXTREME IMPACT MASCARA, EYEFINITY, FACE FINITY, FACEFINITY, FALSE LASH EFFECT, FALSE LASH EFFECT FUSION MASCARA, FALSE LASH EPIC, GLOSSFINITY, HEALTHY SKIN HARMONY FOUNDATION, HONEY LACQUER, LASH EFFECT MASCARA, LIPFINITY, LIPFINITY LONG LASTING LIPSTICK, LIPFINITY VELVET MATTE, LUMINIZER, MASTERPIECE, MASTERPIECE HIGH PRECISION LIQUID EYELINER, MASTERPIECE NUDES, MASTERTOUCH, MAX FACTOR LOOSE POWDER, MIRACLE CONTOURING, MIRACLE GLOW DUO, MIRACLE MATCH FOUNDATION , MIRACLE TOUCH CREAMY BLUSH, MIRACLE TOUCH FOUNDATION , NUDE SHADOWS, PAN STIK, RADIANT LIFT, REAL BROW, RISE & SHINE, SHINE LACQUER, SMOKEY EYE DRAMA KIT EYESHADOW, SMOOTH MIRACLE PRIMER , THE MARILYN MONROE LIPSTICK COLLECTION, VELVET VOLUME FALSE LASH EFFECT MASCARA, VOLUME INFUSION, VOLUPTUOUS FALSE LASH EFFECT MASCARA, WILD SHADOW POT .