Juan Ramón Belloch, doctor in chemistry, with the aim of creating personal care products and cosmetics lines, in 1972 launched NELLY hairspray, which has been the leading hairspray product on the market ever since. The second generation of the family is now at the helm, consolidating the company’s business activities and positioning it as one of most prominent companies in the hair care and cosmetics market in Spain.
The company is clearly committed to innovation, with its own R+D Department and Quality Department that operate in compliance to the strictest regulations and processes in place in the cosmetics industry. Over 60 years of experience and research into hair care endorse the quality of the company’s products. Our proven track record is the perfect springboard to further our growth at international scale.