Byblos is a ready-to-wear brand that embraces both the past and the future in a young and contemporary spirit. It is created in 1973 and brought to life initially by the creative genius of Gianni Versace, succeeded by Guy Paulin, and then by the English designers Keith Varty and Alan Cleaver.
In 2002 the Byblos brand is taken over by Swinger International which literally inundates it with its vast experience of Italian tailoring, fabric research and wealth of detail.
In 2006 Manuel Facchini takes over the line's artistic direction: the fashion designer's talent is unceasingly inspired by art, design and architecture, in a creative process that constantly aims towards innovation.
The Byblos man and woman are modern, dynamic, charismatic and independent, alert to fashion but never slaves to tendencies. The menswear and womenswear collections are characterized by clean silhouettes, casual yet meticulous wearability, original proportions, tailored finishes, quality fabrics, researched colors, fabric mixes, innovative workmanship, sophisticated prints, and careful attention to details and accessories.
The house of Byblos is known for their fresh, young appeal and unlike other houses that take on the personality of their current head designer, Byblos believes in the convergence of fashion where themes are used as inspiration and lightheartedness and ease of style are paramount.
The first Byblos women’s perfume, Byblos, was launched in 1990. A floral fruity fragrance reminiscent of a fresh and rich strawberries romanoff, it remains ever popular. Mare, a natural refined and gentle floral scent, is perfect for casual easy evenings while Ghiaccio is more energetic and enticing and would blend well with a romantic setting. The energetic and spontaneous Blu Wake Up is perfect to start the day while the easy and warm Blu Light Fever is a great way to wind it down. Essence defiantly lives up to its name in a beautiful bottle created by designer Sylvie de France. It’s seductive scent encompasses sophistication and simplicity—the core of every woman. A noteworthy men’s cologne is Black which is suitably for the contemporary man who is both practical yet meticulous about his look—the perfect combination.