Gloria Vanderbilt studied art in New York and became known for her work as an artist, so the companies Bloomcraf and Hallmark acquired her designs in 1968 for their postal-cards and wearing apparel. In 1976 Mohan Murjani's Murjani, offered the launching of her own line of jeans, which were characterized to suit women as they were more skin-tight than those worn at that time.

A few years later her first collection of dresses, blouses, shoes, accessories, leather goods, bed clothes, liquor and perfumes was presented. In 1978 Vanderbilt became independent from Murjani Group and in 1982 joined L'Oréal launching fragrances eight named of Gloria Vanderbilt.