Patrick and Gerard Pariente founded NafNaf in 1973 in Paris in France. Their aim was to design ready-to-wear collections that would sell at affordable prices. The colorful and unpretentious collections of the 1980s became the brand's trademark.
The company now sells full collections of ladies wear, underwear, sunglasses, bags, accessories and perfumes. The first perfume that was launched under the NafNaf brand name was the oriental-floral Une Touche de NafNaf. When it was presented in 1991 it became an instant hit with girls and young women alike. The iconic fragrance has since been discontinued but remains a favorite amongst those women that were teenagers or twens when Une Touche de NafNaf hit the shelves.