The Lacoste brand was started somewhat unintentionally by French tennis star Jean René Lacoste in 1927 when a piece of luggage made from crocodile skin was promised to him upon his winning of a particular match . Shortly thereafter, he emblazoned a small crocodile on his court apparel in reference to this win and to signify his style of play. In 1933, in conjunction with the largest French knitwear manufacturer, Lacoste began to produce his logo-embroidered shirt for the sports of tennis, golf, and sailing.
“The status symbol of the competent sportsman,” Lacoste shirts found their way to the United States in 1952 and into the closets of the well-to-do sporting class. Bernard Lacoste took over the management of his father’s company in 1963, and it was under him that the Lacoste brand experienced significant growth. Lacoste reached its height of popularity in the United States in the late 1970s and 1980s in the era of “preppy wear,” wherein the company began to introduce other products, including eyewear, shoes, watches, leather goods, and Lacoste perfume.
Lacoste launches its first fragrance “Eau de Sport”, in a minimal White bottle framed by the brand’s iconic Green pinping.