Edmond "Ted" Lapidus was a Parisian designer born to Russian immigrant parents in 1929. The son of a tailor, Lapidus completed an apprenticeship with Christian Dior before launching his own brand in 1951, at age 22.
Lapidus fashions offered a distinct unisex style that was much in-demand in the revolutionary 1960s. Lapidus designs often featured safari themes and military elements such as epaulettes on the shoulders. He is widely credited with helping to popularize blue jeans in mainstream fashion.
The Ted Lapidus brand expanded into accessories in the 1970s, as interest in haute couture began to fade. One of the earliest designers to form a partnership for the production of fragrances, Lapidus first collaborated with L'Oreal in 1970 to offer fragrances under the Ted Lapidus brand.
In 1989, Lapidus's son Oliver took over the house. In 2000, the Lapidus label officially ended its couture division and focused exclusively on accessories and fragrances. Ted Lapidus passed away in 2008.
Vu was the first fragrance, a men's scent which appeared in 1975 when the fragrance license was held by L'Oreal. The fragrance license for Ted Lapidus transferred to the Jacques Bogart Group in 1983.