Over 60 years ago, Maria and Rosy Carita, two visionary, strong-willed sisters put all of their talent to the service of women’s beauty.
Natives of Toulouse, they did not shy away from overturning conventional ideas, allowing them to become the leading female hairstylists in Paris.
In 1945, they initially set up their salon at 5 rue du Faubourg St Honoré, before creating the legendary setting of The House of Beauty at 11 rue du Faubourg St Honoré.
Very quickly, their creativity and daring led them to collaborate with the young avant-garde fashion designers of the age, the future top names in French Haute Couture. Their expertise and flair won over the stars in search of something new.
The Carita sisters have bequeathed a unique, intact heritage: a beauty brand of international repute, whose conceptual originality lies in the perfect combination of luxury, femininity and the skill of top beauty professionals.
Product line: IDEAL CONTROLE, IDEAL DOUCEUR, IDEAL HYDRATATION, IDEAL WHITE, LES CLASSIQUES, PROGRESSIF ANTI AGE GLOBAL, PROGRESSIF ANTI RIDES, PROGRESSIF ANTI TACHES, PROGRESSIF LES DEMAQUILLANTS, PROGRESSIF LIFT FERMETE, ULTRA PREMIUM.