In 1872 Yushin Fukuhara founded Shiseido brand which opened the first Western-style pharmacy in Japan. In the early 20th century, Shinzo, the founder's son, began researching new matter to incorporate into their cosmetics and established the basic slogans of the brand: image, quality and good service.
Today the company has grown internationally and has many high quality cosmetic products for the face, body, hair, makeup and also a collection for suncare, fragrances and men products men. These products combine the highest technology standards with the company tradition
Product line: ADVANCED HYDRO LIQUID, AUTOMATIC FINE EYELINER, BRONZER, CASE FOR POWDERY FOUNDATION, FULL LASH SERUM, FULL LASH VOLUME MASCARA, FUTURE SOLUTION LX, LACQUER GLOSS, LACQUER ROUGE, LUMINIZING SATIN EYE COLOR, LUMINIZING SATIN FACE COLOR, NATURAL EYE BROW PENCIL, NATURAL FINISH, NOURISHING MASCARA BASE, PERFECT MASCARA, PERFECT REFINING, PERFECT ROUGE, PERFECTING STICK CONCEALER, PORE SMOOTHING CORRECTOR, PURENESS, RADIANT LIFTING, REFINING MAKEUP PRIMER SPF 15, ROUGE ROUGE, SHEER AND PERFECT, SHEER EYE ZONE, SHIMMERING CREAM EYE COLOR, SMOOTHING EYELINER PENCIL, SMOOTHING LIP PENCIL, SPONGE COMPACT FOUNDATION, SPONGE STICK FOUNDATION, STICK FOUNDATION SPF 15, SYNCHRO SKIN , THE SKINCARE, TRANSLUCENT LOOSE POWDER, VEILED ROUGE.