Gimme a “REV”—gimme an “L”—what does it spell? Revlon, founded in 1932 by Charles Revson, brother Joseph and chemist, Charles Lachman, the “L” in Revlon, began with a single nail polish . Revlon’s world-wide stature as a leading mass marketer of beauty products, cosmetics and fragrances earned it iconic consumer branding. Its products sell in more than 175 countries. In 1973, Revlon launched the Charlie fragrance for the young, professional woman and named for its founder. The signature fragrance soon became the most popular scent of its time. Other perfumes followed, like Flair, Fire & Ice, Jean Nate, Ciara, Enjoli and Jontue.