Declared by Forbes in 2000 to be the world’s most successful designer, Italian-born Giorgio Armani is among the world’s fashion aristocrats . Clothing and fragrance were not always a part of Armani’s life plans. Working toward a future in medicine during his youth, Armani had a change of heart after serving in an infirmary unit during a stint in the army in 1953 at the age of 19. Following his military service, Armani found work as a window dresser at a department store in Milan, and within a few years, he went on to become a seller for their men’s wear department.
Armani’s career in the world of fashion continued to rise over the years. By the mid-1960s, Armani had established himself as a designer for the house of Nino Cerutti as well as an independent for several other houses, but it was not until 1975 that he presented his first collections, a men’s followed by a women’s collection, all in the same year. The Giorgio Armani brand expanded throughout the late 1970s and early 1980s with underwear, swimwear, and accessories as well as the Emporio line, which had a lower price point. With his inspiration coming from regular people he encounters daily, Armani has been able to keep his look fresh and relevant, thus maintaining a following among the celebrity class.
In the early ’80s, Armani entered the fragrance industry with the introduction of the first Armani perfume, Armani for Women. His perfume release was followed by an Armani cologne named simply Armani for Men. While these two were the introductory fragrances for Giorgio Armani, they would not be the last. His success would lead to numerous scents and a Giorgio Armani perfume line consisting of more than 100 fragrances.